How many advertising messages are we exposed to daily

Our Features. We publish resources related to digital security, malware threats and more. Visit blog. Do I need a VPN? Read why you do and how to choose the best one. Data breach? Follow these steps to recover your data. Log in. By Mary Atamaniuk Apr 21, 8 min read. Apr 21, 8 min read. Have you ever wondered how many ads we see online on a daily basis? Said no one. The problem of too many ads: the brand perspective Advertising has become cheap in cost and quality.

This oversaturation of ads is also a problem for brands and advertisers. Value-added marketing where customers are always put first High-quality advertising , both educational and entertaining why not do both? An interactive experience that is polite, ethical, and does not feel like an ad In a world where the fight for our attention is so frenzied, there is no more room for poor-quality, intrusive advertising. Or can we? We consider all of these challenges when helping clients and brands stay one step ahead of the competition throughout the brand development process.

For example, a real estate development client of ours engaged with our team to do market research, naming, messaging, branding, website development and groundbreaking events to promote the exclusivity of their new development.

Our client saw the opportunity and seized it. Developing one of the first high-rise assets in this growing area, they were challenged to develop a name and brand that was unique, exclusive, luxurious and unexpected. We launched into a discovery process with the client to understand their project goals, review the market study, prioritize audience messaging, brainstorm and consider naming options, and establish brand direction.

This thorough research process yielded some solid insights and led to rewarding ideas and executions for a brand whose audience desires an exceptional living experience and a lifestyle of exclusivity. Creating a name and brand that resonates with your target audience takes research, strategy, creativity and execution. Ongoing research will keep the refined brand message and marketing strategies at the cutting edge, and will ultimately strengthen the customer experience and overcome daily challenges.

In doing the proper research and strategy to build a brand, the challenge in distinguishing your brand becomes simpler. This is largely made possible by the advertising environment. Personally, I think 4, ads is high. It also depends on the person. A policeman directing traffic will see fewer ads than a person sitting in front of his or her computer surfing the web for hours. That said, we all are exposed to plenty of ads in the course of our daily lives.

You can determine the amount of time in an hour generally devoted to advertising. Known as social media marketing, many big brands are continually expanding their marketing efforts to ensure they get the most exposure on every platform. This means that whenever a new social platform is created, expect to see plenty of ads as brands take advantage of the marketing opportunity.

With new platforms being created every year, expect to see more social media advertising in the future. However, with most of the new technologies being digital, the introduction of plugins and software like adblockers will start to greatly decrease the number of ads we see. A recent kickstart project showcased the idea of glasses that block all screens , and in an article by Vice, they explored the concept of using them to block ads in the real world. Could this be the future of adblocking and reducing how many ads we see per day?

Possibly, but only time will tell how effective and useful they are. But with a combination of digital and real-life adblockers, this could be the solution to the growing number of ads per day. Sam Carr October 10th, Sam Carr February 15th, But just how many adverts do we see in a given day?

Is it in the hundreds? Or more? View Article.